Purpose
Web Awards UK publishes an independent record of notable British digital work. Our aim is to make strong work discoverable, credit its makers accurately and explain why selected projects merit recognition.
Assessment
Eligible websites are considered against four published areas: design, usability, creativity and content. A project does not need to approach every area in the same way, but recognition must be supported by a specific editorial reason connected to the work.
Payment and independence
The submission fee covers review and administration. It does not guarantee nomination, publication, an award level or favourable coverage. Commercial payment cannot change an editorial outcome.
Conflicts of interest
A reviewer must not assess a project they materially created, own, represent or have a direct financial interest in. When such a conflict exists, the assessment must be reassigned or the reviewer must recuse themselves.
Accuracy and attribution
Project names, studios, categories, award levels and dates should be supported by the submission record or reliable first-party information. We distinguish factual project descriptions from our own selection reasoning and avoid presenting assumptions as facts.
Publication quality
A profile intended for search indexing requires substantive project information and a meaningful selection record. Records that do not yet meet this threshold are kept out of search results until they are improved.
Changes
Factual errors can be corrected without changing the underlying award decision. Material corrections are handled under our corrections policy. Questions about these standards can be sent through the contact page.